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SEARCH ENGINE MARKETING

Drive more organic traffic that converts

Search engines are an evolutionary beasts. Gone are the days of optimizing for search results that are based on keyword counts or PageRank backlinks from websites. Today, search engines are designed to reward sites that give the most relevant information to online users.

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With that in mind, the SEO Britain team understands that delivering content that search engines love, results to quality traffic. And we don't stop there, we'll make sure those influx of visitors convert to revenue.

Growing organic traffic is good.
Harvesting revenue is better.

Search Engine Optimization (SEO) can help you rank organically for your desired keywords, which is a great way to optimize your return-on-investment for many reasons.

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We will start by analyzing your website and your competitor's websites to see how we can best attack the situation. From there, we will research and analyze keywords to focus on, for both anchor text, current content, and future content.

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Content Marketing is an integral aspect of any successful SEO campaign. We will create a link building strategy and dive into the code on your site to make sure that you are putting yourself in the best possible situation. Both onsite and offsite optimization techniques need to be executed properly, not just to drive traffic, but also to help your visitors engage with your site.

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One more thing ... We've been in the SEO industry for almost eight years now. So you know that what we do is much more than standard techniques. We're always up-to-date with the latest industry developments in SEO. And yes, we put our money where our mouth is!

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Our SEO responsibilities include:

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  • Keyword Research & Targeting. This requires tools (which we will share with you), patience, experience, and testing.

  • Website Optimization. Creating an enjoyable experience for your visitors is a must, while funneling them to specific parts of your website to achieve your objectives.

  • Testing + Optimization. Content needs to be relevant and worthy of sharing, as this helps create new traffic, and reduces bounce rates, improves time on site, engagement, conversions, etc. Targeted content ties into the overall business strategy and brand at a higher level.

  • Creating Search-Engine Friendly Site. This is a complex project even on many simple sites, since features like XML Sitemaps, AJAX crawling, different treatment of Javascript/Flash, and many others now exist.

  • Analytics & Monitoring. This is more than just monitoring site visitors, as we'll also work on Google Webmaster Tools, link monitoring, content monitoring (syndication, scraping, and duplication issues), mentions across the internet, social media tracking, reputation management, and more.

  • Alternative Listing. The internet is strongly moving in this direction as local listings, maps, places, video, images, news, blogs, and social media need to be well executed, which is a full-time job in itself.

  • Competitive Research. Great ideas can come from your competitors. And seeing what they are optimizing for can provide insight on other avenues to take advantage of.

  • Social Signals. Once overlooked for SEO, this massive strategy and tactical undertaking must be done effectively as Facebook & Twitter sharing, just to name a few, are extremely valuable in Google rankings; and more are added everyday.

 

Important things to know before acquiring our SEO services:

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  • SEO mainly deals with organic/natural traffic coming from search engines like Google, Bing, Yahoo, Ask, etc. And just like any organic creature, growing natural traffic from search engines takes time. While it takes longer to see results (usually 5-6 months), the fruits of SEO can pay major dividends if done correctly.

  • We do not offer guarantees. If ever we offer guaranteed ROI, we make sure we can keep it.

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